2025 forced a reset for health and medtech. Not just in funding – but in how companies explain themselves. That’s the clearest takeaway from the 2025 Startup Nation Report by Startup Nation Central, and it strongly reflects what we’re seeing day to day at Joya Marketing across Israel MedTech startups. It was a tougher year […]
Cancer care rarely advances through a single breakthrough. Meaningful progress in oncology is built through medtech innovation in cancer care across multiple fronts – early detection, treatment modalities, drug delivery, precision medicine, and immune response. Each advance may address a different challenge, but together they reshape how cancer is diagnosed and treated. World Cancer Day […]
In today’s digital landscape, content is king – and for healthcare companies, blogging remains one of the most powerful tools to engage key stakeholders, build credibility, and drive growth. If your organization hasn’t yet embraced blogging as part of your marketing strategy, it’s time to reconsider. 71% of B2B buyers rely on blog content during […]
In the fast-paced world of healthcare and medical marketing, companies often ask: “What’s the most effective way to generate high-quality leads?” The answer may surprise you – eBooks and white papers remain some of the most powerful tools in B2B marketing. According to recent data, 51% of B2B marketers use eBooks or white papers as a […]
If you’re part of the medtech or biotech world, you already know that standing out in this competitive space isn’t easy. Whether you’re reaching out to physicians, hospital administrators, or potential investors, your audience expects more than sales pitches – they want value, insight, and expertise. That’s where healthcare content marketing comes in. And the results […]
Did you know that long-form articles get 56% more social media shares than shorter content? In today’s digital world, where attention spans are shrinking, that stat might surprise you. But in healthcare marketing, it makes perfect sense. At Joya Marketing, we’ve spent years writing extensively for healthcare clients – covering everything from mental health, AI […]
For healthcare companies eyeing expansion into the U.S., understanding the market’s ever-evolving landscape is not optional – it’s essential. The U.S. healthcare system is vast, complex, and uniquely challenging, with shifting care models, rapid tech adoption, and constant regulatory pressures. Whether you’re a MedTech startup, digital health platform, or biotech company, keeping pace with industry […]
A Guide to Building a Strong LinkedIn Visual Content Strategy If you’re active on LinkedIn, you’ve probably noticed that some posts generate far more engagement than others. The difference? Visual content – and the way you use it as part of your LinkedIn visual content strategy. Did you know that LinkedIn posts with images get […]
In today’s digital world, your LinkedIn profile is often the first impression you make —especially if you’re seeking funding, new partnerships, or trying to build credibility as a startup founder or healthcare innovator. Investors, potential partners, and clients frequently turn to LinkedIn to learn more about you, your company, and your track record. Yet, far […]
If you’re a medical device startup preparing to raise funds, your medical device investor deck has to stand out in an intensely competitive space. But just how tough is it? The numbers speak for themselves. A typical venture capital (VC) analyst reviews around 3,000 pitch decks per year – yet invests in only about 9 […]