In today’s digital world, your LinkedIn profile is often the first impression you make —especially if you’re seeking funding, new partnerships, or trying to build credibility as a startup founder or healthcare innovator. Investors, potential partners, and clients frequently turn to LinkedIn to learn more about you, your company, and your track record. Yet, far too many founders underestimate the power of a well-optimized profile. Treating LinkedIn like an online CV simply isn

If you’re a medical device startup preparing to raise funds, your medical device investor deck has to stand out in an intensely...

If you’ve ever wondered, “Will one social media post land me a new customer?”  or “Is one press release enough to generate leads?” -...

“We don’t use printed medical brochures anymore.” I hear this all the time. With the dominance of digital marketing, many healthcare...

In today’s competitive healthcare landscape, every organization is looking for ways to stand out, build trust, and attract new patients,...

The Healthcare Brand Challenge In healthcare - especially in fields like genomics, biotechnology, and precision medicine - many companies...

LinkedIn's recent algorithm changes have significantly impacted how content is distributed and engaged with on the platform. In 2024, the...

November is Men's Health Awareness Month, also known as "Movember," a time dedicated to raising awareness about various health issues...

Israeli innovation continues to make waves in the healthcare industry, with seven groundbreaking companies earning spots on TIME...

In the fast-paced world of healthcare, staying organized and consistent with your content marketing efforts is essential. A...

In today's digital age, quality content is king. For professionals and businesses in the healthcare sector, creating compelling and...

In today's competitive healthcare landscape, effective marketing has become more crucial than ever. With the rise of digital platforms...

Creating a consistent social media presence and creating content for healthcare companies is crucial. It allows them to build brand...

In the digital age, social media platforms have become pivotal in shaping industries, including healthcare. While LinkedIn, Facebook, and...

In the rapidly evolving landscape of healthcare, the ability of a medical startup to communicate effectively with physicians is critical....

In the evolving healthcare landscape, startups are increasingly recognizing the transformative power of B2B social media marketing....

medical device brand language Crafting a compelling narrative for your medical device startup isn’t just about sharing what you do; it’s...

For healthcare startups, branding is a critical step that can make or break their future healthcare brand. It's not just about a logo or...

Writing marketing copy is a time-consuming and expensive process. So we need to get it right. Here are my 6 tips to create compelling...

Did you know that about 8 out of 10 entrepreneurs crash within the first 16-18 months of starting their venture and up to 75% of...