Why LinkedIn Visual Content Strategy is Essential for Engagement (and How to Use It)

vikigronau
3 days ago
3 min read

Graphic comparing engagement for text-only vs visual posts in a LinkedIn visual content strategy

A Guide to Building a Strong LinkedIn Visual Content Strategy

If you’re active on LinkedIn, you’ve probably noticed that some posts generate far more engagement than others. The difference? Visual content - and the way you use it as part of your LinkedIn visual content strategy.

Did you know that LinkedIn posts with images get 98% more comments than text-only posts? And it’s not just about photos - videos, infographics, and carousels are all proven to boost engagement and help your content stand out in increasingly crowded feeds.

In today’s social media landscape, attention spans are short, and the competition for engagement is fierce. Visual content cuts through the noise, makes your message more memorable, and encourages your audience to stop scrolling and start interacting.

The Power of Visual Content in Your LinkedIn Strategy

LinkedIn may be a professional platform, but it’s still driven by the same human instincts that fuel engagement on other social media channels. People are naturally drawn to visuals. Whether it’s a striking image, an insightful infographic, or a dynamic video, visual content is processed faster by the brain and sticks longer in memory.

Our own experience backs this up: when we’ve incorporated carousel posts into our LinkedIn strategy, we’ve seen engagement rates soar past 50%. Carousels - those multi-slide posts that users swipe through - are particularly effective because they encourage interaction, spark curiosity, and keep users engaged longer.

Why Carousels, Infographics, and Videos Work So Well

Let’s break down why each of these visual formats deserves a place in your LinkedIn strategy:

1. Carousels: Swipe, Engage, Repeat

Carousels are a cornerstone of any LinkedIn visual content strategy because they encourage interaction and keep users engaged longer. Whether you’re explaining a process, sharing tips, or telling a story, each slide keeps the user moving forward - increasing time spent on your post and boosting engagement. They’re also highly shareable and easy for your audience to consume at their own pace.

Pro tip: end your carousel with a clear call-to-action (CTA) inviting comments or shares.

2. Infographics: Data Made Beautiful

Infographics are a brilliant way to turn data-heavy information into visually appealing graphics. That’s why infographics are often central to a strong LinkedIn visual content strategy - they turn complex ideas into memorable visuals.

Use infographics to:

Summarize reports or research findings
Visualize industry trends
Break down complex medical or technical concepts

3. Video Content: Dynamic and Personal

Video is one of the most engaging formats across all social platforms, and LinkedIn is no exception. In fact, no LinkedIn visual content strategy is complete without incorporating video to humanize your brand and boost trust. Short videos - whether educational, behind-the-scenes, or thought leadership clips - create a more personal connection with your audience.

Video content helps:

Build trust and authenticity
Humanize your brand or leadership team
Keep users on your post longer, signaling value to LinkedIn’s algorithm

How a LinkedIn Visual Content Strategy Boosts Engagement

Here’s why making visual content part of your strategy is non-negotiable:

Increased Reach: LinkedIn favors content that keeps users engaged. Visuals naturally do that, helping your posts reach more people.

Stronger Brand Recall: People remember what they see better than what they read. Visual content boosts brand awareness and recall.

Higher Engagement: Images, videos, and carousels invite reactions, shares, and comments—leading to better organic performance.

More Leads: Visual content grabs attention, but when paired with strong messaging and clear CTAs, it also drives website traffic, leads, and conversations.

Ready to See Your Engagement Soar?

If you’re not already using a mix of images, videos, carousels, and infographics on LinkedIn, now’s the time to start. A thoughtful visual content strategy helps you: